Santa Cruz is a skateboarding and lifestyle brand that was founded in 1973 in Santa Cruz, California. The brand is known for its iconic graphics and designs on skateboards, apparel, and accessories. Santa Cruz has a strong presence in the skateboarding community and sponsors a team of professional skateboarders. The brand has also expanded into other action sports, such as snowboarding and surfing. Overall, Santa Cruz embodies the rebellious and creative spirit of skateboarding culture.
Santa Cruz is a world-renowned skateboarding and lifestyle brand that has been at the forefront of the skateboarding industry for over four decades. The brand was founded in 1973 in Santa Cruz, California by Rich Novak and Jay Shuirman, two friends who shared a love for skateboarding and surfing.
From its early days, Santa Cruz has been known for its bold and innovative designs on skateboards, apparel, and accessories. The brand quickly gained popularity among skateboarders for its unique graphics that featured iconic characters like the screaming hand, a severed hand with a twisted expression that has become one of the most recognizable symbols in skateboarding.
Over the years, Santa Cruz has continued to push the boundaries of design and creativity, collaborating with famous artists, musicians, and athletes to create unique and eye-catching designs that appeal to a wide range of people. The brand has also expanded into other action sports, such as snowboarding and surfing, while staying true to its roots in skateboarding.
Santa Cruz has a strong presence in the skateboarding community, sponsoring a team of professional skateboarders who represent the brand all over the world. Some of the most famous skateboarders to ride for Santa Cruz include Tony Hawk, Steve Alba, Eric Dressen, and Rob Roskopp.
In addition to skateboards, Santa Cruz also offers a wide range of apparel and accessories that appeal to skateboarders and non-skateboarders alike. From t-shirts and hoodies to backpacks and hats, Santa Cruz products are known for their quality and durability, as well as their unique and stylish designs.
Santa Cruz is more than just a brand, it's a lifestyle. The brand embodies the rebellious and creative spirit of skateboarding culture, encouraging people to express themselves and follow their passions. Whether you're a skateboarder or just someone who appreciates good design, Santa Cruz has something to offer.
