SHU, which was founded in 2012 in Saint Petersburg, Russia, specialises in rainproof and windproof clothing to assist you to stay protected from the elements. SHU creates designs with a focus on progress, technology and common people, using minimalistic and basic cut lines. Each collection features versatile outwear in a variety of colours, as well as technology-driven alternatives to help you stay warm throughout the coldest months.
As SHU said themselves, they're the brand of laconic and functional apparel for everyday life. Since 2012, SHU has been breaking boundaries; from hand-tailored raincoats to big factory manufacturing, its range includes clothing and accessories. If you're looking for versatile, casual and functional apparel, browse the SHU collection at the Fat Buddha Store online.
The concept for SHU all started with their well-known colourful raincoat. Andrey Kravtsov, the SHU founder, hand-sewed the first few hundred raincoats that set the standards for all upcoming collections. Two years after the first sale in 2012, Andrey did all of the sewing, marketing and promotion by himself until he started looking for development opportunities to help grow the brand. If you relate to SHU's fundamental principles, versatility, functionality, and simplicity, this is the perfect brand for you.
Since its first conception as a rainwear brand to deliver a full scope of attire to the everyday man and woman, SHU has perfected its use of simple yet beautiful colours. Fans love this sustainable outerwear brand because they create garments that make you feel comfortable and confident but also leave room for self-expression.
What differentiates SHU from other brands is its unparalleled briefness and consistently high-quality standards. Choose from a range of styles and colours to suit your fit; we think SHU jackets and coats look great with a pair of statement trainers and straight leg jeans.
All SHU outerwear pieces are 100% waterproof and breathable because the membrane fabric they use is water, wet snow, and windproof. At Fat Buddha we’re pleased to offer the latest SHU products within our extensive range of jackets and outerwear alongside other leading brands including Patagonia and Fjallraven. Buy with confidence when you shop with us and get free delivery (minimum order value applies) and convenient 60 day returns.